How We Helped Our Employees Cut The C***
Online forms are essential for communication, whether it’s customer enquiries, support requests, or feedback. However, they’re also a common target for misuse. From aggressive sales pitches to inappropriate messages and even attempts to inject malicious code, spam can quickly undermine both user experience and site integrity. We wanted a solution that goes beyond basic filters - something intelligent, adaptable, and capable of understanding context rather than just scanning for keywords.
Our new system uses advanced AI to analyse incoming form submissions in real time. It can identify unsolicited sales and marketing messages, detect inappropriate or explicit content, and recognise patterns that may indicate attempts to inject harmful code. By evaluating both the structure and intent of each submission, the system is able to make more informed decisions about what should be flagged or blocked.
Rather than relying on rigid rules, the AI continuously learns from patterns and adapts over time. This approach helps reduce false positives while improving accuracy, ensuring that legitimate messages reach you without unnecessary friction while unwanted content is filtered out more effectively.
For our clients, this has a direct impact on their service teams. Instead of spending valuable time sifting through irrelevant or inappropriate submissions, teams can now focus their attention on genuine enquiries from real people. The result is faster response times, more meaningful interactions, and a better overall experience for both staff and customers.
For users, this means cleaner inboxes with less noise and more relevant communication. It also strengthens overall site security by reducing exposure to potentially harmful submissions. At the same time, genuine users benefit from a smoother experience, without being hindered by outdated or overly aggressive filtering systems.
This is just the beginning. As we continue refining the system, we’ll be exploring ways to make it even more precise, transparent, and customisable. Our goal is to ensure that smart automation enhances communication rather than getting in the way of it, and this new AI spam check represents a meaningful step toward safer, more reliable interactions across our platform.